The Queen Elizabeth Castle of Mey Trust
Founding of The Friends of The Castle of Mey for The Queen Elizabeth Castle of Mey Trust.
Piledrivers were asked by the Queen Elizabeth Castle of Mey Trust to set up the Friends to raise funds and create awareness for the Castle in the UK and internationally. The Castle of Mey was the only home that The Queen Mother personally owned. She established the Trust in 1996 and transferred ownership of the castle to it later that year. It was her wish that the Trust should maintain the castle for the benefit of the local community of Caithness in the north of Scotland.
Over the past 4 years Piledrivers have established a tiered Membership of Friends, Patrons and Sponsors introducing Honorary Patrons including Alan Titchmarsh and Lady Elizabeth Anson and founding sponsors Sunseeker, Jaguar and Landrover.
Through a partnership with Kinnaird Hotel, Restaurant and Sporting Estate – another Piledrivers client – The Friends of the Castle of Mey was launched at The RHS Chelsea Flower Show 2006. The owner of Kinnaird sponsored the Silver Medal winning garden inspired by the extreme gardening conditions and features of the natural landscape of Mey and Perthshire. Both sides benefited from the exposure with visits to the garden by HRH The Queen, HRH The Prince Charles, Alan Titchmarsh, Kim Wilde and Susan Hampshire.
The membership is operated by the Visitor Centre team at the Castle with the annual events managed by Piledrivers in association with Lady Elizabeth Anson. The events include a Patron’s Lunch and Friends Afternoon Tea at Highgrove with a tour of the gardens and a Summer Garden Party for Patrons at The Goring. In 2009 the Castle of Mey Turrret Apeal was launched at The Goring party to build a turret for visitors to overlook the gardens and Pentland Firth. Patrons and friends invited to and attending the event, including members of the royal family, purchased bricks, to build a symbolic turret in the garden raising £46,000.
“Thanks to your team for the excellent planning and management of the Goring event, as soon as I read your briefing plan I felt relaxed that we had professionals on board..”
Dick Turpin, Commercial Director