Flemings Hotel Mayfair
Following a multi million pound refurbishment of one of London’s oldest hotels Piledrivers created and managed a brand and marketing strategy to reposition and re launch Flemings. Following a period of marketing and operational consultancy, Piledrivers created a new identity and managed the design and production of new collateral from print to website and e communication. The marketing strategy included origination of new products and experiences through strategic partnerships with aspirational brands including the Luxury Marketing Council, Fortnum & Mason, Asprey, the Flemings Collection and sponsorship of key cultural and sporting events. Communication campaigns, privilege cards and events generated awareness of the new ‘Flemings’ to past guests, local residents and businesses as well as introducing the stylishly eccentric townhouse hotel to a new local and international audience of guests and agents.
Flemings Hotel was awarded European Luxuria Award 2010 for Best New Brand by the Luxury Marketing Council and a Gold Medal for their ‘Pink Afternoon Tea’ inspired floral display which was the central feature in the Floral Design Marquee at the RHS Chelsea Flower Show 2010. The central feature created by the hotel’s florist formed part of the Pink Month of May campaign in association with Breakthrough Breast Cancer, The Booby Birds and the Keeper of Art at The Fleming Collection.
“Your creativity in developing our new brand and marketing initiatives has been outstanding... many have commented that the brochure and collateral are amongst the best they have seen.. you have truly ‘got under the skin’ of our brand..”
Simon Scarborough, General Manager Flemings Hotel